Resumen
Researchers in the area of marketing and market research in Spanish universities have a special preference for the publication of their articles in international journals. The language used by most of these journals is English, which often represents a further difficulty for researchers, since it is not only the quality of the research that is going to be assessed by the referees of the journals, but also the accuracy in the use of the English language. For this reason, the analysis of the academic English used in articles has become a field of research both for the area of marketing and market research, and for the area of English philology. The aim of this paper is to identify the specific traits of the research articles in the field of marketing and market research, in a joint research by lecturers from the above mentioned areasDerechos de autor 2003 Andreu Blesa Pérez, Inmaculada Fortanet Gómez
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial 4.0.
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