The article provides an analytical description of the pragmatic level of sports blogs, identifying the main communicative strategies used in sports blogs and describing the communicative tactics as well as their linguistic operationalisation. The pragmalinguistic approach is used to identify the linguistic features, communicative and pragmatic goals of the blog, shedding light on the mechanisms that make blogosphere language into an effective tool for interactive communication. The research examines both verbal and non-verbal aspects of communication in English-language sports blogs from 2020-2022. We conclude that modern sports blogs are data-driven and interactive, characterized by a transition from a descriptive to an analytical approach to the story.
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